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When 50,000+ survey panelists had no way to see their earnings, engagement flatlined. This portal gave every participant a personal dashboard — points balance, payment history, and email notifications — and tripled survey completion rates. No gamification gimmicks. Just transparency.
B&Optimos operates one of Colombia's largest consumer survey panels — 50,000+ active participants completing surveys for brands across LatAm. Their business depends on panelists coming back survey after survey. But the entire panelist operation ran on Excel spreadsheets, and participants had no visibility into what they were earning.
These are the operational bottlenecks that AI automation eliminates in a 2-week pilot.
Panelists had no visibility into their earnings — no login, no dashboard, no way to see their points balance or payment history. They completed surveys and hoped they'd get paid.
Everything ran on Excel — admins managed thousands of participants across spreadsheets. Points earned per survey had to be calculated and uploaded manually. Hours of work per survey cycle.
No notifications — panelists were never told when they earned points or got paid. A silent system with no feedback loop. No reason to come back for the next survey.
No segmentation system — all panelists were one flat list. Irrelevant surveys went to the wrong people. Response quality suffered because the right surveys never reached the right panelists.
A web-based panelist management portal with personal dashboards for every participant. Panelists log in and see their points balance, transaction history, payment status, and available surveys — everything they used to call support to ask about. Automated email notifications for every point earned and every payment processed keep them engaged without lifting a finger. Admins kept their Excel workflows — bulk upload of points and payments, bulk download of the panelist database — but now they feed a live system participants can see in real time. The result isn't gamification — no badges, no leaderboards, no streaks. It's transparency. Panelists who can see their earnings growing come back. The dashboard turned an invisible system into a visible one, and engagement followed.
Every technology in this stack is production-proven across CAMTECH AI client engagements.
Admin uploads points via Excel → panelist receives email notification → panelist logs into personal dashboard → sees updated balance and payment status → returns for the next survey. A feedback loop that didn't exist before, now running automatically.
Architecture diagram coming soon
Survey completion rates tripled. Panelists who previously dropped out after one or two surveys became repeat participants. The dashboard gave them what they never had before: a reason to come back. Notifications turned a passive experience into an active one. The admin team went from hours of manual spreadsheet work to structured bulk operations that fed a live system.
Every CAMTECH AI engagement starts with a scoped 2-week pilot and a measurable outcome. Book a discovery call and we'll scope your first project.
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